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Character and Personality Merchandising

Character merchandising covers fictional human beings and non-human characters.

Such essential personality features recognized by the public at large include:

1. Literary works

2. Strip Cartoons

3. Artistic Works

4. Cinematographic Works

These characters serve as an entertainment function, as well as promotional, advertising, and recognition functions. The service of character merchandising is used because of the general public's or consumer group’s affinity with the character.

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